There has been a long-lived impression that healthy food is flavorless, bland and even off-putting. Of course we know a salad is better for us than a hamburger, but because it has more flavor, we go for the burger, or so the idea goes, anyway. But there is no reason that this needs to be the case. Any food will become more exciting with the addition of a little spice.
There will always be people keen to point out that, while a grilled chicken breast may contain less calories than a family bucket from a fried chicken outlet, it simply just doesn’t taste as good. And while this is only a matter of opinion, the fact of the matter is that perceptions do matter.Â